Whats Your Brand - Kathy Caprino

Whats Your Brand Greetings!   As I move forward  growing my coaching and consulting business, Ellia Communications, Ive realized I need some outside help around branding.   I want Ellia to reach people, grab them from the insides, and communicate powerfully the central organizing principle that defines what my company is and who most benefits from its services and offerings.   As a new small business owner and one who has an expansive future vision, these questions are not as easy to tackle as you would think.   Coming forward in the world and putting your stake in the ground about what you do and why youre special doing it, takes a great deal of courage and clarity.   As my branding consultant, Robert Friedman of Fearless Branding (www.fearlessbranding.com) just shared, Its a heros journey, owning your own small business.   Amen to that.     One thing Ive realized in this process is that its professional women whom I love to serve, and serve most passionately.   (ThereI said it!   No take-backs, Kathy.)     Knowing the womans hero journey best, I feel most powerful and effective in guiding women to be all they wish to be.   I certainly help men through my coaching and seminars, and enjoy it immensely, but my strongest drive at this time is to be a catalyst for womens growth   to serve as a wake-up call and create a breakthrough movement for working women in America.     Ive understood too that what I am in this moment is not what Ill always be.   (Thats todays breakthrough for me.)   Its important to remember as youre developing your own personal brand that youll undoubtedly expand beyond what you see and feel today.   But first, you must accept fully your present vision and desires in order to actualize them.   So, whether you own your own business or not, lets explore your personal brand.   Who are you in the world?   What is your central organizing principle? the theme that threads through all that you are, do, and represent in the world? As Robert Friedman asked me, What do you stand for?   What feeling do you make possible in others that wasnt possible before?   As I learn how better to communicate what Ellia means to me, Ill share with you my bumps, challenges, learnings, and insights.   Id love nothing better than help you (as I help myself) explore your own personal brand, and bring it forward in stunning ways.   To the heros journey! All best wishes, Kathy